ReadySet Marketing has been involved with many marketing campaigns and by way of comparison one model has out performed the others. This marketing model is know in the car industry as "BDC" or Business Development Center. The idea is to fragment the sales process. For example a car dealer will use sales professionals who are good on the phone and can build an immediate common bond with the target. This "first reponders" sole job is to set an appointment with the target to visit the car dealership. When the cusomer arrives for the appointment they are handed off to a different sales professional who has strengths in demonstrating vehicles and negotiating price.
The BDC model works for most marketing campaigns and is the recommended approach by ReadySet Marketing. As an example, a mortgage company that produces leads should use a professional telemarketer that has limited knowledge of the mortgage industry to call and set appointments for the loan officers. The loan officers may be great at structuring loans but may be poor at initial client contact. We have seen good data go to waste due to poor response planning. By fragmenting the sales process in this way you be sure to maximize your marketing data and will see a greater return on investment.
To learn more call (630) 917-0113
Business Development Center
ReadySet Marketing not only provides marketing platforms but backs them up with strategic partnering services. Contact RSM to arrange for a consultation for custom marketing campaigns in your market.
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